Trophy Club of Apalachee is a semi-private club outside Atlanta, GA, and has 1500 TPC members.
Challenges
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Competitive semi-private market
- Membership program out of sync with public golf model
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Inventory Challenge in the shoulder seasons
Solutions
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Replaced traditional memberships with Players Club membership that targeted best value in less-utilized dayparts
- Added range access
- Added weekly instruction
![chart2 Semi-Private Facility](https://supremegolfsolutions.com/wp-content/uploads/2021/05/chart2.png)