Trophy Club of Apalachee is a semi-private club outside Atlanta, GA, and has 1500 TPC members.


  • Competitive semi-private market

  • Membership program out of sync with public golf model
  • Inventory Challenge in the shoulder seasons


  • Replaced traditional memberships with Players Club membership that targeted best value in less-utilized dayparts

  • Added range access
  • Added weekly instruction


Semi-Private Facility